BMW 1 Series Sport Cross / XCite!

BMW intends to break into yet another segment when it brings the BMW 1 Series Sport Cross (a possible likely name) to market in 2018, according to Automobile magazine.

What is it? It’s been referred to as the “XCite” and carries an internal designation of NEC (New Entry Crossover). It’s basically a tweener vehicle the likes of the Nissan Juke and Citroen C4 Cactus Evoque – not quite 1 Series and not quite X1.

As for looks? The design is reportedly still being finalized, but the proposals are supposedly progressive and polarizing. And “according to a senior BMW engineer, it will look as different from the X1 as the Range Rover Evoque does from the Freelander/LR2.” Expect it to be an avant-garde design.

An internal paper lists a variety of the XCite’s attributes: avant-garde, different, urban, unconventional, young, aggressive, wide, low, courageous, anti-establishment, consciously compromised, disrespectful, sensitive, and sensible. Sounds like it won’t be your typical small crossover, but one that tries to appeal to buyers looking for more style and flair than your average mini soccer mom vehicle.

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