Rather than patiently waiting for his order, a BMW i8 buyer was willing to pay an extra $100,000 to get the car right away.
This shouldn’t really come as a big surprise as back in August last year we heard some rumors about a few dealers jacking up the price of an i8 by as much as $100,000. It actually happened at BMW Irvine in Orange County, California where a $147,450 i8 was sold for $247,450 after the massive $100,000 markup (or “market adjustment”).
Needless to say, the BMW i8 is in high demand as the company’s sales & marketing boss Ian Robertson said a while ago there’s an 18-month waiting list in some markets. As a consequence, BMW is seriously considering to boost production to keep up with a demand which they admit has far exceeded their original estimations.