The BMW Group has posted another record breaking year in the Middle East with 30,148 BMW and MINI cars sold across 12 countries, representing a 23% increase in sales over 2013.
Double digit growth was achieved in almost all GCC markets, with the UAE remaining the biggest market. The Emirates contributed to 54% of the Group’s total sales in the Middle East, followed by Saudi Arabia contributing 14% and Kuwait 12%. Meanwhile the biggest individual importer growth came from Abu Dhabi with a 68% sales increase, followed by Oman with 38%, Bahrain with 37%, and Dubai/Sharjah as well as Jordan each with 15% sales growth.
Johannes Seibert, Managing Director for BMW Group Middle East, said: “Our 2014 performance is a reflection of our strong brands, innovative products, and the solid and successful partnerships that we have with our importers; they continue to invest in their facilities and to introduce new and unique services to the market. All this has enabled us to remain the leading German manufacturer of premium automobiles here in the Middle East.”
The brand’s top-end models continue to drive sales with the region’s best-seller, the BMW 5 Series, posting a 3% growth with 5,915 cars sold. The X model family also played a key role in the brand’s acceleration across the region, all remaining market leaders in their segments and accounting for 41% of the total sales. Meanwhile the BMW X5 alone sold over 5,797, an increase of 60%, and the BMW X6 sold 4,008 units, an increase of 63% which was fuelled by the new generation model that arrived in the last quarter of the year. The flagship BMW 7 Series model was the third best-selling BMW model and represented 14% of the total sales – the highest sales share in the world. The Middle East also retained its position as the third biggest BMW 7 Series market in the world after China and the USA.
Additional 2014 product launches that helped fuel the growth included the BMW i8, M3, M4, the 4 Series Gran Coupe, X4 and the X3. The all-new BMW i8 plug-in hybrid sports car is an extremely fuel efficient high performance sports car with the fuel consumption and emissions of a small vehicle.
MINI also experienced a record year in the Middle East with 1,608 cars sold across eight markets, a 7% increase on last year’s figures. Model sales were driven by the MINI Countryman – the first MINI with four doors and optional four-wheel drive – followed by the MINI 3 door Hatch.. The all-new MINI 5 door Hatch, which unveiled in the last quarter of the year, is expected to fuel further growth in 2015 as it takes road presence to a new level in its segment and is expected to attract new customers to the MINI brand. MINI’s ongoing success in the region was also highlighted by the opening of two new state-of-the-art showrooms in Qatar and Kuwait.