A Great story that we can all (almost) relate to. Almost in that the Z1 is a bit out of reach for those in US and the i8 is well, a little pricey. This is the story of Dirk Schulz, the first BMW i8 customer. He optioned the car when he saw the concept vehicle back in 2010. At that time he did not know the price or any technical data or even if the car will be produced.