BMW hired director Gus Van Sant to create a trio of gorgeous ads to help introduce the car to the world. Watch the behind the scenes video above and see the final three videos below.
You see, it’s amazing how this was shot. In a time where so many high end car ads are created in post production, it was great to see so many truly beautiful shots created right in camera. Although, the subtle visual effects where they make the desert look a little more beautiful (see below) were well applied.
Check out the three full videos below.