This week, BMW celebrates 40 years of the original 3 Series with the launch of the 2015 BMW 3 Series Facelift. With a total of over 14 million units delivered to customers since its initial introduction, the BMW 3 Series is the biggest-selling BMW of all. Accounting for around 25 per cent of total BMW vehicle sales, the BMW 3 Series Sedan and Touring together represent the BMW brand’s most successful model range.
BMW announces the latest enhancement to its brand shaping 3 Series with the introduction of the new BMW 3 Series. Accounting for around 25 percent of total BMW worldwide vehicle sales, the BMW 3 Series Sedan and Sports Wagon represent the brand’s most successful model line with over 14 million sales globally. For the 2016 model year, the new 3 Series receives a range of enhancements highlighting dynamics, supporting the vehicle’s true emotional commitment to the brand and its customers. The introduction of the BMW 340i, marks the world premier of an all new inline 6-cylinder gasoline engine, producing 320 hp with 330 lb-ft of torque. This new modular BMW EfficientDynamics engine features BMW TwinPower Turbo Technology, combining unbeatable performance with outstanding efficiency.
Now, the refreshed 3 Series Sedan and Touring aim to continue delivering a premium product in its last years of production.
The 2015 BMW 3 Series Sedan and Touring feature sharper design and sportier front and rear views. Designer have given the headlights a redesign with optional full-LED lighting while the LED taillights are sharper and more dynamic. The rear end also gets more sculpted and clearly defined lines.
BMW offers the 3 Series models with three equipment lines: Sport Line, Luxury Line and M Sport Package. Customers can choose from a total of 16 exterior colors for their new BMW 3 Series. New additions to the range include Mediterranean Blue metallic, Platinum Silver metallic and Jatoba metallic, in addition to the Individual colour Champagne Quartz metallic. The Estoril Blue metallic shade is still reserved exclusively for cars equipped with the M Sport package.
Along with a refreshed design, the 3 Series Sedan and Touring bring the world premiere of new four and six-cylinder petrol engine. The new four-cylinder found in the BMW 330i now develops 184 horsepower while the top of the line BMW 340i delivers 326 horsepower from the new B58 six-cylinder inline engine. All the three-, four- and six-cylinder petrol engines and the four-cylinder diesel units in the BMW 316d, BMW 318d and BMW 320d are now sourced from the newly developed, modular BMW EfficientDynamics engine family and feature BMW TwinPower Turbo technology.